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Showing posts from May, 2020

Tips to Excel in Copywriting (2020)

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Tips to Excel in Copywriting (2020) Target Emotions :  emotions are more connected to purchase decision than logic Don’t Make It All About You :  Focus relating your product/service with their pain points. They don’t want to know who you are and where you are from. Their question always is, “What is for us?” Make It Conversational :  Instead of saying, “We are a cleaning service, and we offer this and that,” you can say, “Are you tired of deep cleaning your house? Do you have better things to do?” Use Simple Language Use Storytelling here and there, but make sure it is relevant and impactful Emphasize Benefits over Features :  You can list out the features but make sure you are aiming more on showing how they are beneficial to the end-user Leverage Testimonials :  If this is your first time, maybe you can take help from your mentor/boss/colleagues to talk about you or your services, and why the end-user should choose you! Show the Timer :  Let t...

7 Things you need to know Before starting your Business

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Here are my top 7 things to look out before starting your organization.  1: Team Richard Brandson says: a company is just a group of people coming together to build something meaningful. So at the core of any organization wanting to be a family, a company or a football team, are people. People are the most important asset any business can have. Warren Buffet has many companies yet he does not run even a single one of them, how then they are still so successful? Because he makes sure there are great leaders at the helm of any of his companies. So when it comes to the startup world and funding, it's not different that investors look at the team first. Masayoshi Son, who invested in Jack Ma's Alibaba when they had still no revenue or business plan, says i invested because of Jack Ma himself and not the company, because of his charisma and vision. So startup investors want to see a few things before investing: 2: More than one founding team member This does not mean bei...

Future of workspace post COVID-19

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Here are some trends that will soon become the new normal: Businesses will largely stay " work at home", shifting the vast majority of their positions into this type of arrangement ongoing. They're seeing how much more cost effective it can be and right now they've been hit hard in the wallet, many won't have the ability to go back — working virtual will become a necessity. Instead of a "casual Friday", you *might* have 1-day a week where people meet at the (much smaller, and probably relocated) office, or just occasional office meetups for a mostly virtual presence . Businesses will be scaling back their physical presence, some eliminating it altogether, permanently. Others will go from 15,000 square foot offices to 2,000 square foot locations. Office space values will plummet and even those businesses that maintain a full physical presence will consider moving to get deeply discounted rent or renegotiating their existing leases. With the ...

A Must Have Guide for Starting Your Blog!

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Write a Blog in 4 Steps from Scratch  Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It's often a series of editorial content centered around a central topic that demonstrates industry expertise -- for instance, a catering company might write blog posts like "The 11 Best Appetizers to Serve to a Crowd" or "Stress-Free Dinner Parties: Recipes that are Prepared Ahead of Time". Blogs can help drive traffic to your website, convert that traffic into leads, establish authority in your industry. Most of a blog's traffic is driven organically -- in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. However, there are a lot of organizations competing for your audience's attention, so it's important to avoid common blog mistakes to stand out.   Who is a “blogger”?  A blogger is a person who owns or runs a ...

Top 5 books for life

Hello friends ! Here is my list of the Top 5 book Recommendation  Let's get started 1.Rich Dad Poor Dad by Robert Kiyosaki Rich Dad, Poor Dad explains the differences and distinctions between how the rich class, and the poor and middle classes manage their money. The author differentiates throughout the entire book explaining how his best friend’s dad, the “Rich Dad” was so successful. One of the main significances that were emphasized was “working hard” was different from “working and spending smart”. 2. Man’s Search For Meaning by Victor Frankl I still think about this book almost daily, years after I first read it. What happened to millions of Jews 70 years ago, is truly horrific. We forget that it was only a few decades ago. Not centuries. And Victor Frankl’s account of his experience in concentration camps is almost superhuman. His philosophy and perspective on life should be cherished and passed on forever. He also said that we should not ask for the meaning of our life. Rath...